Glitch in the Matrix is a series of Augmented Reality 3D Installations Social Commentary on Brands Culture created by New York City based Artist Mirena Rhee.
Glitch in the Matrix is a Social commentary on "brands" culture and consumerism that has spilled over into "crypto" and "nft". Brands are the ultimate lie of consumer culture. Now it has become even worse - when it used to be worth next to nothing is now more than nothing - the sum of their parts is negative.
Glitch is a 3D character, the epitome of inexpensive goods proliferated as “brands’ or “luxury” goods, or what I call next to nothing goods, and the zero-sum or negative-sum goods like “crypto” and “nft”.
My take on consumerism and the viable solution I have implemented for myself: minimalism and no buy. No matter what they say - it is still made for $5 somewhere by people who probably live on $1 a day. It doesn't contribute to your well-being, your wellness, and your character.
At least when you buy a "brand" bag that cost $5 to make - I acknowledge that perhaps some design talent went to it, someone may have spent a sleepless night poring over a design. But crypto and its toxic spillage of nft have brought a new level of ugliness into the screen culture. I have never seen a beautiful nft but a proliferation of monkey Jeypegs.
I have never seen a real artist make nft because real artists know that a jpg has zero value unless you throw your artistic weight behind it and make it meaningful, and most importantly - limited edition and independent of an embedded system. What is an embedded system? A system that dies when a commercial entity dies. Like your Blockbuster Rewards card.
A movie can be a digitally distributed product and art because even if the movie distribution houses die, and even if Hollywood dies - it can still be seen and accessed in many other ways independent of a commercial ecosystem.
also my reflection series
Reflections Series - reflections on brands and fake art. Bulgari - aka Bullshit.