Corporate state has built routines to keep people from realizing their humanity. We struggle around these corrals and are skeptical about anything that is not sanctioned by the corporate state machine.
You only have to visit the popular opinion forums and you will recognize the patterns, organized by mass rituals our lives are bookended by institutionalized activities. Where we count dates between purchases.
If you really try to see you will recognize the patterns, YouTube is virtually unwatchable especially the mobile apps are so saturated with ads I can't figure out what's the actual content. So I hunt for ad blocking browsers and stick to exclusively pirating activities.